Trends And Product Positioning

Introduce Your Product Or Service At The Right Time.

The right product or service at the right time will create business success.  Conversely, a product or service introduced at the wrong time will cause business failure.

The “right time” is created by supplying a good product or service to a huge and expanding group of people.  This is commonly known as “trends”.  Trends are created when a large or growing group of people needs or wants a particular product or service.  The Baby Boom generation is the largest group of people on earth who need similar products.  Therefore, they are the largest creators of trends today.

Immediately following WWll, the men returned from war and started families.  Between 1946 and 1964 seventy-six million babies were born in the USA, one billion babies world wide.  That was an eighteen-year boom in babies.  The main thing to know is that the Baby Boomers are not only the largest group, they also control approximately 65% of all the money in the world.